Social Media Marketing

A self-inventory is a job-hunting method that enables you to take an inventory of who you are and increase your chances of finding work exponentially compared to sending out your base resume. Chapter 7 of  What Color is Your Parachute  tells us why a self-inventory is beneficial and useful in your job-hunting efforts. A self-inventory is an evaluation of yourself, your priorities, the things most important to you and the things most important about you. A self-inventory makes you stop defining yourself by your job title and focus on the skills and experiences you have, which opens yourself up to multiple job-markets and endless opportunities. The self-inventory helps you describe what you are looking for and identify what you really want to help increase your persistence in your job-search.  Additionally, a self-inventory helps you discover your skills and unique strengths that make you an asset to employers. If you know what you want, you can more easily find employers t...

When you hit a wall in your traditional job-hunt, do not give up. Instead, chapter 6 of  What Color is Your Parachute  tells us that you need to change the way you are going about it by trying the parachute approach. The traditional approach to job-hunting or a career-change begins with the job market, looking for openings, creating a resume, and waiting to hear from any employer. On the other hand, the parachute approach begins with looking at yourself and what you love to do, looking for organizations that match you regardless of their open positions, and approaching them through a bridge-person rather than a resume.  When you are struggling with the traditional approach, you are looking for a job, any job, you begin viewing yourself as a “job-beggar” that would be lucky to get one, you try to “sell” yourself to employers, and you research the job-market and only approach employers with posted vacancies. With the parachute approach, you are looking for a “dream job in y...

Chapter 5 of  What Color is Your Parachute  reveals the six secrets of salary negotiation. Before accepting a job, you should always ask about salary and negotiate. The first secret to salary negotiation is to never discuss salary until the end of the interviewing process at a company, and if an employer asks you what salary you are looking for, give them a range rather than a single figure. The second secret is that the purpose of salary negotiation is to find out how much the employer is willing to pay to get you. Unless the employer reveals their top figure for the position off the bat, they have a range in mind that spans from the lowest that they are hoping to pay you to the highest they can afford to pay you. The third secret to salary negotiation is that during the salary discussion, you should try to avoid being the first one to mention a salary figure. Generally, it is observed that the one to mention salary first, loses, so try to get the employer to talk about it fi...

Interviewing is an important skill for job-hunters, but chapter 4 of  What Color is Your Parachute  reveals that it does not have to be scary because interviews are essentially just conversations. We are a part of interviews every day when we talk with friends and other individuals about various topics. Also, when you talk with employees in a certain field or who work at a certain firm you are interested in to gain more information about it, you are participating in an informal interview with them. These conversations will help job-hunters become more comfortable with interviews.  When you face rejection from interview after interview, you cannot generalize all employers and say that no employer out there wants to hire you because every employer is different and distinct. Employers differ in how they conduct interviews, in their attitudes and needs, and in their requirements for hiring. One tip to better success in job-hunting is to interview with smaller firms rather tha...

Although the job-hunt is always changing due to the changing business world and technology, the essence of the job-hunt remains constant. As Richard Nelson reveals in chapter 3 of  What Color is Your Parachute , job-hunting is fundamentally about human nature and a job-interview is like a date or a conversation where you and the interviewer are seeing if you like one another. You are looking to see if the company will provide a positive work environment for you to grow, and the employer is looking to see if you have the skills they are looking for and seem like a good fit for the organization that will get along well with other employees.  The job-hunt can be taxing and overwhelming and parts of it may be out of your control, but there is always something you can do or something you can work on because countless job openings are out there month after month. It is important to remember that job-hunting is an art, you can practice and get better, sometimes timing can be in your ...

Before the internet, employers had to rely on a single sheet of paper, a carefully crafted resume to learn about you and judge your past experience before making a hiring decision. Today, the countless social media platforms, sharing networks, and the google search engine puts everything about you, anything you have ever posted or been linked to, and all your content online for employers to see. The control that people once had over their resumes and what employers saw was instantly lost with the internet as   What Color is Your Parachute   reveals 91% of U.S. employers look at job applicants’ social profiles and use the information in their final decisions. Job applicants can be rejected due to unprofessional or inappropriate content, questionable views or signs of prejudice, negative posts about previous employers, or contradicting information to their resume. However, the new google resume can also be an asset that sets you apart from other job applicants and actually helps...