Social Media Marketing

Before the internet, employers had to rely on a single sheet of paper, a carefully crafted resume to learn about you and judge your past experience before making a hiring decision. Today, the countless social media platforms, sharing networks, and the google search engine puts everything about you, anything you have ever posted or been linked to, and all your content online for employers to see. The control that people once had over their resumes and what employers saw was instantly lost with the internet as   What Color is Your Parachute   reveals 91% of U.S. employers look at job applicants’ social profiles and use the information in their final decisions. Job applicants can be rejected due to unprofessional or inappropriate content, questionable views or signs of prejudice, negative posts about previous employers, or contradicting information to their resume. However, the new google resume can also be an asset that sets you apart from other job applicants and actually helps...

The first chapter of  What Color is Your Parachute  reveals  the recent changes in the nature of job-hunting and how job applicants can change their strategies to make more productive progress toward finding jobs. Over the past decade, employers have adapted and changed the way they hunt for job applicants, while the workforce has been following outdated job-hunting methods that make finding jobs seem impossible. Employers have stopped reading piles of resumes and posting job openings for everyone to see, and job-hunting has increasingly relied on online methods using job boards and social media sites to find opportunities.  Employers prefer to fill a vacancy by promoting from within or hiring someone they have experience working with before. Next, they will consider someone who is trusted by a friend or colleague and given a referral. After exhausting these methods, an employer would use a recruiter or employment agency as using a stack of resumes from advertisement...